Uncategorized

Writing and Art: My Gifts to This World

Writing is another passion of mine, so when presented with the opportunity to write blog posts for Terralever on design, I did a happy dance. Okay, so maybe that dance was in my mind. But, when you love something and are as passionate as I am, work just doesn't seem like work. Even if I am fine-tuning my articles at 2am (since I always seem to choose timely subjects), I am still chipper as can be. Plus, like any seasoned artist and writer, I thrive on deadlines. You see, my Grandpa, Bob Amento, was a prolific writer, blogger and all-around wordsmith. He chose to follow a stable, lucrative career path in sales rather than journalism, but his love of writing wry snippets and family anecdotes never left his heart. He returned to writing in his retirement not merely as a hobby, but as a lifeline. And when a debilitating skin disease prohibited him from golfing, he turned to writing as a way to exercise his mind since his body was no longer capable.

Aside from writing anecdotes about his childhood and family, my Grandpa wrote a copious amount of op-eds for the Arizona Republic, most of which were sardonic in nature. He was eventually granted a coveted spot on AZ Central as a guest blogger. His repertoire consisted mainly of politics, business and finance. Readers either loved or abhorred his left-wing perspective on nonsensical national or state politics (especially living in an overly-saturated, red state of Arizona).

I fondly remember helping my grandpa with his technological learning curve. (How many 80-somethings use computers as part of their daily life?) As I was helping him upload a new profile picture to his blog, he proudly showed me the snide comments on his blog post. Grandpa refused to encourage such comments by responding. He wasn't there to fire up a debate with conservatives, but rather state his opinions unabashedly. Most people allow other's comments, opinions and statements to ruffle their feathers, but not Bob Amento. I think we can all learn a great deal from him especially in the age of social media and the ruthless comments that pervade these sites. If only we took after Bob and adhered to Thumper's Rule: If you can't say something nice, don't say nothing at all. Now, my Grandpa would not want this message misconstrued as not speaking your mind. Rather, if your opinion is different from your neighbors, agree to disagree gracefully rather than dragging their opinion through the dirt. I truly admire Grandpa for his unwavering stance on politics, business and finance. No face hiding behind a computer screen was going to affect him adversely.

As a writer, I openly admit my ability to digress. But as a gracious person, I must give credit where credit is due. If not for my Grandpa (and my mother who also passed the writing gene to me), I would not be sitting here writing. I may have grown up winning poetry contests and taking college writing assignments much too seriously, but the ability to incorporate writing into my practical career path of graphic design has been a distinct honor and pleasure. The chance to write something as public as a blog post has been an exciting milestone in my evolution as a writer (and quite frankly the best way to honor my late Grandpa). After each of the two blog articles I wrote for Terralever's blog went live, I proudly printed each article out to present to Grandpa (first writing about branding and then on web design). Because, let's face it. Sending him an email (yes, he had an AOL account) seemed much too impersonal. Allowing my Grandpa to see the fruits of my love for writing gave me a deep sense of pride and accomplishment.

As I write this, I am grateful for the opportunity to share my past blog articles with him. He passed away recently on January 5, 2015 at the age of 93. I come to the realization that I will not be able to show him this blog post, and a raw feeling of loss washes over me. But that feeling is transitory as I know there are computers in heaven. I picture Grandpa up in the vast, blue skies, spry as ever, reading this post and smiling from ear to ear. I know he is writing once again and making jokes about heaven.

I leave you with one of Grandpa's many quips:

Two things I know for sure:

  1. I will always write. I will always use my gift wisely, never to harm but to spread love.
  2. I will always make art. Not to create art for the sake of creating but to move people, to make the world not only a more beautiful place, but a better place.

My legacy will be tangible and intangible as my gifts can be both seen and felt. I lead with my heart and Grandpa, you've left some pretty big foot prints.

From Good to Great: Digital Experiences That Don't Suck

The whole notion of evolving as an interaction designer to make better products is a constant in my mind. I was traditionally trained, earning a BFA in Graphic Design. While I gained an incredible foundation for design, both traditional and digital, experience design had not yet emerged in a real way. I designed websites for the sake of translating information onto the web. I could not devote my life's work to something so primitive. Fast-forward eight years (which might as well be a lifetime in the technology world) to embracing experience design wholeheartedly. While I had dabbled in interaction design early in my career, I did not jump in entirely until I joined Terralever, a digital marketing firm (now LaneTerralever) in 2013. I dig interactive experiences, but what I am truly motivated by is the thought process behind scenes. How do you make a memorable experience that impacts people in a profound way? How do you create a product that is not just useful but makes someone feel raw emotion?

David Gillis, product designer at Facebook, wrote an extensive article on design process while at Teehan +Lax. Everyone wants to make cool shit that sells, but what if our goal wasn't merely creating something with cool experience chalk full of trendy design patterns?  He references Robert Fabricant's talk, "Behavior is Our Medium." In essence, his message was:

 "...we as interaction and user experience designers shouldn’t think of computing technology as our medium —the ultimate goal, and where our craft needs to evolve, is all about impacting, eliciting and shaping human behaviour. In other words, we shouldn’t be designing merely functional or usable things, but persuasive and transformative things."

To learn more about Fabricant's belief that "interaction design is not about computing technology," watch the entire video here.

Back to David. He argues that compelling products have three factors behind them: ethos, pathos and logos.

  1. Ethos is an appeal to the speaker’s personal credibility. It’s about trust.
  2. Pathos is an appeal to the passions and emotions of the audience. It’s about engendering empathy.
  3. Logos is an appeal to reason. It’s about the logic of the argument itself.

Let's get back to the idea of creating better products. My desire to evolve as a designer, from good to great, is not just about the volume of my work or my design taste. As inspiring as Ira Glassman's video on the creative process is, the heart of the matter is behind scenes. It starts miles before we put pen to drawing pad or open up Photoshop or Sketch. I want to move people and evoke raw emotion. I want my work to leave a lasting impression on them. Push yourself to delve deeper and start by reading the entire article here. And while you do, take in the stunning redesign of Medium's site.

Ira, I Will Never, Ever Stop

I will openly admit that I am overly critical of my work. Because I am my own worst critic, I often become disappointed by my work. Plus, I'm not one to embrace the notion of "good enough." I stuck to my ambitious guns and broke past the era where my design work was just not good. I have been blessed with wonderful opportunities that allowed me to push past mundane, average work to get to work I am proud of. After five years in the workforce, I humbly admit that I am not in the great category yet. Sure, I am creating good work, certainly good enough work, and I do surprise myself often.

It took an endless amount of work, failed attempts and late nights to even touch the surface of what I am capable of. I recently stumbled upon a video from Ira Glassman on the creative process. According to Ira:

Because it's only by actually going through a volume of work that you are actually going to catch up and close that gap. And your work you're making will be as good as your ambitions.

I would argue that while volume of work is vital, the thought process behind the product is key to steadily swimming toward greatness. I explored this evolving creative process in my post, From Good to Great: Digital Experiences that Don't Suck.

I am recharging my ambition batteries, revving up to return to work after a short hiatus. I know that I am proud of the work I have done and my career accomplishments. My foundation for interaction design has been set, and I am ready to work with an inspiring, ambitious group of people eager to create greatness. In the mean time, I'm going to keep discovering what it takes to reach the next level. I will envision my potential growing in interaction design and I will continue to study greatness.

If Ira took a long time to reach his potential then it's certainly normal for me to take a while. Ira, I will never, ever stop fighting.